Provides a structured approach to brand management and development, offering the building blocks to position your brand so that it endures within a given market. We will help to:
We explore how to:
Learn about brand and understand why it is important to commercial success
Apply the essential elements of a successful and enduring brand
Develop a brand proposition that incorporates value, tone and personality, as well as purpose and essence
Use brand and branding to drive change and empowerment within your organisation
Rethink the way in which you perceive your brand and its positioning through a structured approach. Through implementation of a customer-focused proposition and by engaging the people behind it, you’ll learn what a brand is, why it is important and the ways in which to create or reinforce your brand’s positioning.