Compelling communication

Here are a range of resources to support the second webinar.

WEBINAR TWO:
COMPELLING COMMUNICATION

In this, a recording of the second of three webinars we explore how to communicate through change. 

LIFE LESSONS FROM AN AD MAN

Advertising adds value to a product by changing our perception, rather than the product itself. 

Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

How to Tell a Great Story

In this great HBR article Carolyn O'Hara explores what makes a compelling story in a business context, and how you can improve your ability to tell stories that persuade.