Privacy vs Trust


In the wake of the Facebook data scandal, we have to ask - is privacy still possible?

For many of us, the answer is no. The digital trail we leave behind us, our social media profiles, that random online quiz we took, they all open up our personal preferences for the world to see.  

But it’s as much about trust as it is about privacy. As technology continues to influence our everyday lives, the question is how much we can trust the platforms and people we open ourselves up to?

Concern for our privacy  

When 50 million Facebook users can be manipulated into having their data collected by Cambridge Analytica, it’s no wonder we are hesitant to share our lives with others.

How companies collect and use our data is an issue the GDPR initiative seeks to address, but it doesn’t stop there. There can be a knock on effect in our everyday lives too - the wariness we feel sharing our lives online can impact how much we reveal and share with our colleagues in the real world.

A lack of trust sits at the heart of many of the issues we’re called in to support clients with - it’s an issue that holds many teams and organisations back.

But trust is a two-way street - in order for others to trust us, we need to trust them.

Openness leads to better solutions  

The more we open up to others, the more they will feel confident sharing with us, so we can build our collective confidence and trust in the knowledge that there are people who ‘get us’, who care. A survey by Time to Change revealed 66% of adults had no one to speak to about their problems. This further highlights why it’s vital for us to talk more - not less -  with our colleagues.

For organisations to thrive employees have to be able to feel safe to speak openly - which is only possible through relationships built on mutual trust and respect.

Companies that promote a culture of open communication and transparency reap the rewards.  At TGI Fridays - voted Britain’s best big company to work for by The Sunday Times - 79% of employees say they love working for the company, thanks to the culture and the fact that they feel like they have a voice.

Furthermore, far more creative solutions start to emerge when we open up and create a culture of trust with our teams. This can lead to bigger and better things not just for us, but for our organisations.