comm

Winning the battle for attention

The world is awash in an unprecedented volume of data and our brains haven’t evolved to be able to process it all. If our communication is adding to that noise, it won’t be long before people zone out.

So, how can we balance our leadership needs – to keep people informed, involved and engaged  – without risking what we need to say falling on deaf ears?

Enter bite-sized communication.

Just as breaking down learning into smaller chunks and adopting nudge theory has transformed our ability to learn, ‘a little, often’ works when it comes to comms too.

A little, often

It’s been proven that most of us can retain only a relatively small amount of information at any given time. Marketers also tell us that we need to be exposed to a message approximately 7 times before we will change our behaviour.

Keeping things short and regular means more people are likely to engage with the content. In fact, bite-size comms can increase information transfer by over 25% and result in far greater understanding, application and retention.

Top tips

Here are some key things to keep in mind for successfully delivering comms in a compelling, bite-sized format:

  • Make it tasty
    Comms need to be interactive and engaging. What will grab their attention? Too many facts and figures are likely to lose people in an instant. Adding value is about more than just delivering essential information, but also considering how that information is relayed.

  • Keep it real
    We can smell spin a mile off, so be honest and open in how you communicate. Share personal stories and perspectives. People buy people!

  • Make it easy
    People shouldn’t have to jump through hoops to get to content – they should be able to access it where and when they want to, whether that’s the humble message board, whatsapp or slack.

  • Mix it up
    While shorter content is great, it doesn’t mean it’s a cure for all our communication needs. There are times when quick-fire approach won’t cut it, and investing time face-to-face to explore issues and concerns will be necessary.

If improving your communications prowess is important to you or anyone you know, we're running a complimentary webinar on Tuesday 12th February at 8pm. Come join us, or share this invitation with your team. 

Final tickets are available here.