Winning the battle for attention

The world is awash in an unprecedented volume of data and our brains haven’t evolved to be able to process it all. If our communication is adding to that noise, it won’t be long before people zone out.

So, how can we balance our leadership needs – to keep people informed, involved and engaged  – without risking what we need to say falling on deaf ears?

Enter bite-sized communication.

Just as breaking down learning into smaller chunks and adopting nudge theory has transformed our ability to learn, ‘a little, often’ works when it comes to comms too.

A little, often

It’s been proven that most of us can retain only a relatively small amount of information at any given time. Marketers also tell us that we need to be exposed to a message approximately 7 times before we will change our behaviour.

Keeping things short and regular means more people are likely to engage with the content. In fact, bite-size comms can increase information transfer by over 25% and result in far greater understanding, application and retention.

Top tips

Here are some key things to keep in mind for successfully delivering comms in a compelling, bite-sized format:

  • Make it tasty
    Comms need to be interactive and engaging. What will grab their attention? Too many facts and figures are likely to lose people in an instant. Adding value is about more than just delivering essential information, but also considering how that information is relayed.

  • Keep it real
    We can smell spin a mile off, so be honest and open in how you communicate. Share personal stories and perspectives. People buy people!

  • Make it easy
    People shouldn’t have to jump through hoops to get to content – they should be able to access it where and when they want to, whether that’s the humble message board, whatsapp or slack.

  • Mix it up
    While shorter content is great, it doesn’t mean it’s a cure for all our communication needs. There are times when quick-fire approach won’t cut it, and investing time face-to-face to explore issues and concerns will be necessary.

If improving your communications prowess is important to you or anyone you know, we're running a complimentary webinar on Tuesday 12th February at 8pm. Come join us, or share this invitation with your team. 

Final tickets are available here.

Wanna be starting something?

2016 was an outrageous year. A frenzy of change was whipped up in both the UK and the US, and by tapping into insecurities it scrabbled to seize control with clenched fists and fighting talk. 

And now we see the sorry results of that change: the ultimate symbol of the fragile ego expressing its fear through a language of hate and disconnection.

Thankfully there is another way, as reflected by the millions who took to the streets across the globe after Trump’s inauguration, as revealed by the men and women currently making their voices heard in airports and city centres across the US. 

Hate and fear and disconnection can’t be the winners here. We have the potential for so much more. So we have to reach deeper, each of us within ourselves, to unleash our love.

According to the Dalai Lama 'the world will be saved by Western women'. Here's the opportunity to start. After its debut for a major FTSE 100 organisation last year, we're proud to announce the launch of our brand new women's network.

SpeakEasy - Inspiring Women At Work

To our sisters – come and join us for breakfast on March 8th, International Women’s Day, to explore how as women we can create a different way of being in the world; starting with ourselves, inspiring those around us and transforming the world from within.

To our brothers – thanks for forwarding the details of this new women's network to anybody you think might value it.  

Further details and registration for the network are here: 

If the session isn't for you perhaps you know someone who'll benefit? Please share this message via any of the links below.

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