Provides a structured approach to brand management and development, offering the building blocks to position your brand so that it endures within a given market. We will help to:

We explore how to:

  • Learn about brand and understand why it is important to commercial success

  • Apply the essential elements of a successful and enduring brand

  • Develop a brand proposition that incorporates value, tone and personality, as well as purpose and essence

  • Use brand and branding to drive change and empowerment within your organisation


Rethink the way in which you perceive your brand and its positioning through a structured approach. Through implementation of a customer-focused proposition and by engaging the people behind it, you’ll learn what a brand is, why it is important and the ways in which to create or reinforce your brand’s positioning.

Nikki is ace.
— Peter brown